The Yale Program in the History of the Book, a public lecture and seminar series organized by the Beinecke Library and the Department of English, needed a suite of promotional materials. Rebecca Martz created the identity for the series, which explores "the materiality of the written word over time and across cultures." She designed posters, a bookmark, a postcard, a tote bag, a t-shirt, and assorted electronic elements, each featuring at least one "Y" letterform. The Ys were drawn from items in the Beinecke's collections. The repetition of the Y and the blue and red color palette provide clearly recognizable and unified visual branding for the program.

Visit the History of the Book website for more information.