Mapping Yale, Part Three

Hill's six-panel map
By 1922 Yale had abandoned the perspective view of the campus in favor of a schematic, six-panel foldout drawn by Albert B. Hill, Class of 1869 (Sheffield Scientific), a New Haven civil engineer. It showed every building and included concentric circles marking the distance from Woodbridge Hall in quarter-miles. A detailed key was published on the verso. But the map, which is just over 27 inches wide, was a somewhat cumbersome insert in the volumes of the Bulletin series.

Galvin's map, ca 1938 
In 1938 Yale adopted this handsome map of “Buildings at the Center of Yale University,” which fit across a single spread in the Bulletin series. It was drawn by Robert W. Galvin, who was a student at the Yale School of Art in the mid-1930s and worked for a few years as an assistant to Yale’s first University Printer, Carl P. Rollins. The map’s decorative border represents the Yale Fence; the vignette shows Connecticut Hall on the left and Harkness Tower on the right. Galvin later worked as a cartographer for the U.S. Army Map Service. Clearly a skilled calligrapher, he also designed several typefaces, including “Galvin” for the Justowriter, a machine that combined an electronic typewriter keyboard with a recorder to produce justified type.

Robert lee Williams map, ca. 1981 
Galvin’s map, with modifications, remained in use in the Bulletin series until 1981, when it was replaced by a map drawn by Robert Lee Williams, a lecturer in geography and director of Yale’s Map Laboratory. It too fit on a single spread, but the Medical Center and Divinity School were included in small insets.

[See the "Image Galleries" link to the left for details of these and previous maps.] 

Grove Street Water Meter

Water Meter.
I saw this water meter cover as I walked to work today on Grove Street between Whitney and Orange. I can't recall having ever seen another sans serif like the "water meter" letters -- the "R" is particularly odd, with its peculiar leg jutting into a form more appropriate for a "P." The tiny middle arm of the "E" is also unusual. The unmodulated strokes and small apertures of these letterforms create a very bold effect that looks quite contemporary, bringing to mind the recent use of Hoefler & Frere-Jones' Gotham typeface on the Obama "hope" and "change" posters.

Water Meter detail 
Here's a detail shot of the Bodoni-like letterforms that border the central text. Note how abruptly the serifs begin and end (though it's difficult to tell at this scale, these might even be slab serifs) and how much contrast there is between thick and thin within each letter. 

Water Meter detail 2 
I love how the screw head is also labeled with its place of origin: "Wabash--Ford M.B. Co.", in a tiny, thin sans serif.

The whole cover.
Here's the whole cast-iron cover. It's a gorgeous example of twentieth-century design. If you've seen a similar typeface or spot another interesting example of street typography, be sure to let us know in the comments! 

Cut in stone

Cut in stone, Woolsey Hall.

As an undergrad, I never thought of the Woolsey Rotunda as a destination. It was a place to walk through quickly, doing my best to dodge the chaos of the Commons lunch crowd, or warm for a moment before braving the unknown winds of Science Hill, or avoid slipping in the watery footprints left on stone on rainy days. The Rotunda is a place of ceremony: it is the site of the Freshman Address, the Baccalaureate Address, and assorted casual bacchanals throughout the year.

It was only after graduation that I spent an afternoon in Woolsey, not in passing, but in admiration of the vast amount of labor and artistry required to handcut every letterform of every name inscribed in the marble walls of this memorial hall. Sculpted by Henry Hering and dedicated in 1915, the memorial grew with the increasing number of Yale men who died in service of this country. As new wars were fought, new panels were added to the memorial.

Woolsey letters, head on.

After observing the names and titles for a while, I began to notice the strange irregularities and flourishes in the letterforms that give the entire setting its energy. In the image above, note how the capital "A" form always stretches above the tops of the other letters -- a little unsettling, but almost unnoticeable at first glance. Also note the double "T" ligature in "Dutton" -- an unusual but formally logical choice. The swash capital italics combined with the medial "s" and fanciful flourish on the descender of the "y" add interest to the space between the lines.

A different hand.

It appears that multiple stonecutters have had their hand in this memorial. In the image above, the "f" in California looks unexpectedly thick; the legs of March's "M" disappear abruptly in a timid taper. The interior cuts of Frederick's "D" look almost hesitant in their uneasy curves. Letterspacing is uneven throughout. These inconsistencies across letterforms reveal a less sure hand than that of the first two images; instead of the active, highly embellished, intricate forms seen in the earlier examples, these letters are less elegantly articulated.

Despite -- or because of -- the inconsistencies across time and space, all of the stonecutting in the Woolsey Rotunda is worth closer investigation. The longer I looked at the letters, the more I noticed. The memorial is a destination in its own right.

Woolsey letters, detail.

Mapping Yale, Part Two

Silliman's Old Campus Map

The beginnings of today’s Old Campus quadrangle are clear in this “Plan of Yale College Grounds,” ca. 1877, perhaps drawn by Benjamin Silliman, Jr. (Class of 1837; Professor of General and Applied Chemistry). New construction included Yale’s first stone building, the Library (1842–46; now Dwight Hall); Street Hall (1864) for the School of the Fine Arts; Alumni Hall (1851–53; site of Wright Hall); Battell Chapel (1874–76); and Farnam (1869–70) and Durfee (1871) Halls. But Yale had also begun to expand beyond that quadrangle. First to be built was the original Gymnasium (1859; site of Branford College), followed by a new home for the Divinity School on the far side of Elm Street (1869–70; site of Calhoun College) and the first Peabody Museum (1873–76; site of Saybrook College), though the extension proposed in this plan was never realized. The many dots on the plan represent rows of the giant elm trees for which New Haven was famous. Those not felled to make way for further expansion of the quadrangle were lost to Dutch Elm disease in the twentieth century.

 Two-panel map

Two-panel map, verso

In 1900, this 2-panel foldout map of the campus was published in the Catalogue of Yale University, the predecessor to the Bulletin of Yale University series. Although the campus map was oriented with west at the top, a map of New Haven on its verso, with concentric circles marking the distance from Old Campus in half-miles, was positioned with north at the top. This regional map allowed the Yale athletic fields, Infirmary, Observatory, and Boathouse to be shown for the first time.

 Bird's-eye-view map, ca 1912
Bird’s-eye-view map, 1912–13, from the Bulletin of Yale series. Even this 3-panel foldout couldn’t accommodate the growing campus; buildings south of Chapel and north of Trumbull are relegated to insets. The map was drawn by Matthews-Northrup Works of Buffalo, New York, which was run by a member of the Class of 1877.

February YSO Poster

YSO Title
The February YSO poster is so allusive. The gorgeous swirling blues and blacks of the background texture create a visual counterpoint to the smooth white columns of Woolsey Hall.

February YSO poster in its environment

YSO February Poster

The seductive texture writhes with ambiguous mystery: are we looking at a puddle? an oilslick? a lunar landscape? The abstract imagery lets the viewer interact with the piece on an individual level. There is no single correct interpretation. Much like the music the poster is meant to advertise, the design is evocative, viscerally appealing, and deeply personal.

YSO February poster, detail

The high contrast of the type sizes expresses a clear visual hierarchy. The most important text elements (names and other essential information) come forward in the visual field due to their greater prominence, while the subsidiary information becomes apparent upon closer investigation. The size distinctions create visual interest and help organize information.

YSO February poster, detail

It's great to see the YSO continue its tradition of excellent design.

Remembering Shakespeare: An exhibition at Beinecke Library

Shakespeare is here!
Remembering Shakespeare is now on view at the Beinecke! This exhibition tells the story of how a playwright and poet in late sixteenth- and early seventeenth-century England came to be remembered as the world's most venerated author. Rebecca Martz, the publications specialist in our office, was in charge of all print and publicity materials related to this full-building exhibition. She designed everything from the small take-away booklet pictured above to a catalogue to the large banner that hangs just inside the entrance of the Beinecke:

Shakespeare banner

Close-up of the banner

Above: detail shot of the banner. Below: a look inside the eighty-page exhibition catalogue by David Scott Kastan, George M. Bodman Professor of English, and Kathryn James, Beinecke Library Curator; views from inside the Beinecke exhibition; printed ephemera.

Shakespeare book

Shakespeare exhibition case

Printed matter

Shakespeare stanchion sign

The exhibition is on view at Beinecke Library from 1 February through 4 June 2012. Learn more at the Shakespeare at Yale website.

 

Mapping Yale, Part One

Among the responsibilities of our office is maintenance of the University’s print and online campus maps. This is the first of several entries examining the history of Yale maps.

 Wadsworth map

Yale made its first appearance on a map in this plan of New Haven’s nine squares, drawn by James Wadsworth, Class of 1748, in his senior year. The College’s original building—erected in 1717 and known as Yale College House—is the large, gabled structure on the northwest corner of what are now College and Chapel Streets, where Bingham Hall now stands. A wooden building more than 170 feet long, it was both dormitory and academic hall, with a chapel, library, dining room, and kitchen. The home of Yale’s president, Thomas Clap, is to its left, across Chapel Street. The Wadsworth map’s orientation, with west rather than north at the top, established a standard that Yale campus maps would follow for more than two centuries.

John Trumbull's Brick Row plan 

John Trumbull’s plan for the development of the Brick Row, 1792, with alternating residence halls and academic buildings. Left to right: Union Hall (1794), College Chapel (1763), Connecticut Hall (1750–52), Lyceum (1802), and Berkeley Hall (1801).

 Anonymous plan

Anonymous plan, ca. 1841. In the mid-nineteenth century, the residence halls were colloquially known as South, South Middle [Connecticut], North Middle, and North Colleges (1820). The Brick Row also included a new, larger Chapel (1824) and, at the north end, Divinity College (1835), the first home of Yale’s Divinity School; it was separated from the Yale College buildings by the new President’s House (1800). In the yard behind the Brick Row were coal yards and other service facilities, as well as the Laboratory (1782), built as a dining hall and converted to a chemical laboratory in 1820; the Cabinet (1819), with a dining hall on the ground floor and mineralogical and geological collections on the second floor; and the Trumbull Gallery (1830), the first art museum on an American college campus. Of the buildings shown in this plan, only Connecticut Hall would remain in 1901.

Spotted: Yale Sustainable Food Project Posters

YSFP Type Detail

Look at that typography! That's a detail shot from a Yale Sustainable Food Project poster I saw as I walked around campus this morning. I love the choice of a rustic typeface set large for the title -- it visually reflects YSFP's mission to "engage with the world" and "draw...connections among people, land, and food."

YSFP Poster

Notice how there's a clear visual hierarchy for the titling material: The name of the guest speaker stands out first, since it's the largest and boldest type on the page. Next, the date of the event comes forward, set in the same typeface as the speaker name, but in upper- and lowercase. Finally, the subsidiary text appears, set here in a playful and lightweight serif face. (And of course, there's more information set in small type on the bottom half of the page.)  

YSFP Email Template

YSFP's branding is both consistent and clean, which is a major reason why it remains such a recognizable entity both on- and off-campus. Note how the wheelbarrow logo is present on all YSFP material, from email newsletters to event posters to the branded wooden blocks that hold YSFP's informational table tents in the dining halls. The use of visual hierachy also seems to be a YSFP style hallmark -- in the email newsletter above, you can see how the sections of the newsletter are set apart in green in the left margin. This lets the viewer navigate the newsletter's content more efficiently. There's a clear separation of elements (heading, navigation/sections, content in the email; title, subtitle, body text on the posters) throughout.

Learn more about the Yale Sustainable Food Project on their website.

Transitioning to Single Stream, Part 1

 

And we're back! This blog will be updated on a weekly (or more frequent) basis from now on.

As you returned to campus, you might have noticed that the transition to single stream recycling is well underway. Working closely with the Office of Facilities and the Office of Sustainability, our office worked to establish graphic standards for the new program. We've been busy designing everything from the new single stream signage in residential colleges, weatherproof labels for dumpsters, informational posters, and training materials.

I noticed these recycling bin labels in the wild as I walked around campus this morning. Below is a glimpse of the graphic icon system we developed to denote the four categories of single stream recyclable materials: glass, plastic, metal, and paper.

Single Stream Toter Label

The four types of materials are all recyclable, with a few exceptions noted in black on the poster below.

Single Stream Informational Poster

If you've been to the new Center for Science and Social Science Information (CSSSI) In Kline Biology Tower, you might have seen these signs hanging above the new trash and recycling bins. They're made of recycled plastic and continue the campus-wide coding system of black receptacles for trash and green bins for recycling.

New Bins

So how do you know when your area of campus has transitioned to single stream? If you see a poster like this,

Single Stream is Coming!
you'll know that the single stream is on its way. If you see bright pink posters that announce "Single Stream is here!" you should notice newly labeled bins around your area. In the coming months, all of the bins around campus will be given new labels to reflect their single stream status. The graphic icon system we developed will be adapted to all existing bin types on campus. If you've been inside of any of the residential colleges since break, you'll notice that their signage for built-in stations has also been converted to single stream. 

Watch this space in the coming months -- we'll feature more of the work that we did for this project as it rolls out! For more information on Single Stream, check out the Yale Recycling website.

Van Sinderen Book Collecting Prize Poster

Peter Beck's Van Sinderen Poster

Check out this letterpress poster by Peter Beck MC 12, the winner of this year's Van Sinderen poster competition. His posters advertise the Van Sinderen Book Collecting Prize, open to current sophomores and seniors.

Here's one in the wild -- looks like the water-based ink washed out.

VS poster in the wild 

And here are the missing details. We loved the humor and energy of this poster. Peter's hand-carved linoleum red titling letters really stand out, and their varied weights and sizes keep the eye moving through the design.

VS poster detail 

VS poster detail 2 

Find out more about the Van Sinderen contests on our website